LIGHT
CRAFT
DESIGN CO.
A strategy-driven design and media studio for purpose-driven brands.
Light Craft Design Co. is an artisan design and media studio, crafting work at the intersection of strategy and storytelling. We craft brand systems, websites, and multimedia content that reflect your values, elevate your brand, and drive results.
INTELLIGENT STRATEGY
MEANINGFUL STORYTELLING
BESPOKE DESIGN
What We Do
STRATEGY
DESIGN + IDENTITY
CONTENT + MEDIA
Who We Are
Light Craft Design Co.
Formerly Web Weavers
Light Craft Design Co was founded to guide organizations through every stop on the creative journey, from the first spark of an idea to a fully realized brand identity. We combine strategy, design, and storytelling to help clients clarify their vision, build cohesive brands, and execute compelling campaigns. Acting as an extension of your team, we provide the tools, expertise, and creative energy to make your brand feel intentional, professional, and alive across every platform.
Em Watson
Founder, Creative Director
I’m a designer, photographer, and storyteller helping organizations express their purpose-driven vision with clarity and heart. I craft brands and websites that balance artistry with strategy, and create ongoing photo and video content to keep those stories alive across every platform.
Our Core Values
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Crafted with purpose. Built to perform.
We design brand systems, websites, and creative solutions that reflect your values, elevate your brand, and drive results. Every decision is intentional, grounded in strategy, and aimed at helping your business thrive. -
Your story, beautifully told.
At Light Craft, storytelling comes first. We shape brand imagery, user experiences, and content with care, thinking through the narratives that guide your clients and customers — making every element feel purposeful, human, and memorable. -
Designed to evolve.
A great digital presence grows with your business. We build websites and digital systems that can expand, adapt, and continue to serve your brand over time, supporting your evolving story and goals. -
Collaboration that lasts.
We design with your team in mind — creating systems you can manage on your own. And when you want ongoing support, we stick around. Over half of our clients continue working with us beyond an initial project, letting us continue helping them grow and refine their digital ecosystems and brand identity over time.
BRING YOUR STORY TO LIFE